Oct
23

Blue jeans aren’t just for cowgirls anymore, Rolling Stones. Especially now that Mick’s daughter Georgia May Jagger is advising on their design. The new sultry face of Hudson Jeans’ new ad campaign is also helping take the Los Angeles-based label into edgy new territory. Ripped, bleached and down right sexy, the GMJ for Hudson Jeans line offers a whole new range of fashion-forward styles for fall. www.hudsonjeans.com
Oct
09

Photo: Anthea Simms
Hussein Chalayan, the pioneering designer who has given us transforming mechanical dresses and cheeky rear plastic panelling, opted for a more wearable display for spring in Paris this week. In fact, he sent the most accessible and wearable of fabrics down the runway: denim. Hussein Chalayan’s expanded collaboration with J Brand took centre stage with capri pants, slouchy chinos and a button-up pencil skirt replacing his signature fantastical ensembles. While we love the ongoing collection with one of our favourite jean labels (look out for it in stores this December), we couldn’t help but miss the wacky creations we’ve come to love him for. Sure, it’s a smart business move to show buyers something they can actually sell, but a fashion week show should give us something to think about. What do you think? In this climate, should runways be more inspirational or wearable?
Aug
13

Get thee to your nearest Gap pronto. The venerable American brand has just launched their new 1969 Premium Jeans in stores and the hottest styles, like this cool Boyfriend shape in a crisp, summer-friendly white, are sure to sell out fast at prices starting at $69.50. We’ve been excited about their new re-worked denim ever since we snuck a peek at Anja Rubik rocking the new fits and we can’t wait to shimmy into a pair of distressed Always Skinny. Need added incentive? On August 20th, an acoustic concert will be held at over 700 stores across the continent to celebrate with discounts to boot. Go to www.gap.com for more info.
Jul
17

There’s nothing quite like the feeling of finding that perfect pair of blue jeans. They hug curves in all the right places, the rise hits at that most flattering spot, and your legs look as though they could go on for days. It was love at first sight for me when I first came across British denim label MiH. I had seen beauties such as Keira Knightley, Kate Bosworth and Claudia Schiffer all rocking a pair from the slightly ’70s inspired brand – a nod to its roots as cult label Made in Heaven. But they were only available at a small boutique called Pink Sugar in Calgary. Until now. This August MiH will be available to all at Aritzia stores across the country. Heaven indeed.
Jun
15

When it comes to sustainable fashion, denim may just be the longest standing repurposed fabric in our wardrobes. Just think of the incarnations one pair of jeans can see over its lifetime: from a brand new work-worthy pair, to a casual weekend go-to once the rips have set in, and when the wear sets in, cut-offs for summer. Denim DIY isn’t anything new. But Adhesif Clothing, an eco fashion label based in Vancouver, is taking it to a new level. With the new Rags to Riches Limited Edition collection, designer Melissa Ferreir is giving old Levis a cool new life with dye, a pair of scissors and a colourful details. Think funky denim vests, high-waisted skirts and colourful bustiers. Plus, you can provide Ferreir with jeans of your own for custom order. www.adhesifclothing.com







